Friday, September 11, 2009

Show Me The Money: Liberals Big Fish Tapped out?

Where are the Liberals going to find new Big Fish to donate in the 3rd and 4th quarter?

Sept 10, 2009

Where Will Parties Find Their Money In The Second Half of 2009

...So the challenge for the Liberal Party if they want to maintain and augment their increased level of fundraising will be to increase the amount of money contributed by each remaining donor of $200 or less, while the NDP and Conservatives still have roughly 40% of their donor counts from last year they can still approach for a first contribution (and in fact 60% of the number of Bloc and Green contributors from last year have yet to make a contribution this year as well).

But it will be challenging based on historic trends for the Liberals to increase the average donation size of contributors under $200, as their average donation in this category has fallen below that of the Conservatives in most every quarter since 2005 when quarterly returns were first mandated. The alternative for them is to identify large numbers of new donors, in order to try and match the 111,862 donors who gave a contribution to the Conservative party last year.

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